No Deepfakes for Democracy is a coalition campaign led by Accountable Tech calling on social media companies to stop the spread of non-consensual and deceptive electoral deepfakes.
Deepfakes pose significant dangers to democracy because they can be used to spread disinformation, manipulate public opinion, and undermine trust in institutions. Non-consensual and deceptive video, images, or audio of candidates for office, election officials, or electoral processes, can be used to fabricate events or statements, misleading voters and creating confusion.
Deepfakes have already been shared at a large scale to millions of people ahead of the presidential election in the U.S.
Some prominent examples include:
As a coalition of 40 groups,
No Deepfakes for Democracy is calling on social media companies to stop the spread of these harmful deepfakes for our democracy by:
- Implementing robust detection and moderation systems before the U.S. presidential election specifically designed to identify and prohibit non-consensual and deceptive deepfakes of election officials, election processes, and candidates, in federal, state and local elections, while protecting free speech on platforms in the form of innocuous entertainment or satire easily recognized as manipulated media.
- Requiring any political AI-generated content to be clearly labeled as such, including a disclosure from the creator about the AI tool used to generate the content for traceability purposes.
- Implementing similar systems for other democracies with elections occurring in the later half of this year.
- Collaborating with researchers to provide civil society, academic researchers, and journalists access and insight into the spread of and your enforcement against deceptive electoral deepfakes.
