As Big Tech companies rapidly develop and deploy new AI technologies, deepfakes, or hyper-realistic AI-generated video, images, and audio, are quickly blurring the lines between truth and fiction.
Deepfakes are an unprecedented danger to democracy. With only weeks until the U.S. presidential election, social media companies can and must ensure that deepfakes do not imperil our election integrity.
What is a deepfake?
A deepfake is a type of synthetic media where a video, image, or audio clip is generated or manipulated using artificial intelligence (AI) often to mimic the appearance or voice of a real person. Deepfakes can be used for various purposes, including satire or more malicious intents like perpetuating disinformation.
Why are deepfakes dangerous for our democracy?
Deepfakes pose significant dangers to democracy because they can be used to spread disinformation, manipulate public opinion, and undermine trust in institutions. Non-consensual and deceptive video, images, or audio of candidates for office, election officials, or electoral processes, can be used to fabricate events or statements, misleading voters and creating confusion.
What are some recent examples of deepfakes in our democracy?
What can social media platforms do to stop the spread of deepfakes to help protect democracy?
Learn More- Prohibit non-consensual and deceptive deepfakes of election officials, election processes, and candidates.
- Require any political AI-generated content to be clearly labeled
- Collaborate with researchers to provide civil society, academic researchers, and journalists access and insight into the spread of and your enforcement against deceptive electoral deepfakes.
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